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James White

The Sales and Business Development newsletter that is targeted at Ambitious Business Owners who sell high value services and who want to drive Sales Growth. I share EVERYTHING you require to LEARN buyer behaviours, ATTRACT more clients and GROW your business in less than 4 minutes per week. Current subscribers gain ideas and insights to save time and implement practical tips to grow their business. Why not join them?

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In today’s edition, we explore why so many people don’t achieve goals that they set for themselves.They fail because they don’t prioritise. Let’s get to it. Good morning Reader, We all start January with good intentions. I did last year. I wrote down all of the things that I wanted to do. I got my big jotter pad out and did a circle in the middle saying ‘2025 goals’. There were at least 8 of them, maybe 9. I had good intentions, I really did, but this approach was flawed, and I should have...

Hello Reader, Happy New Year! I hope you’ve had the chance to rest, reflect, and maybe even think about what you’d really like 2026 to look like. Not just in sales results, but in how you feel about the work you’re doing. At this time of year, lots of people set goals or resolutions. Fewer people create a clear plan to achieve them. And in sales, that’s where the difference lies. A strong year isn’t built on motivation alone — it’s built on clarity and consistency. Knowing: what you want to...

Good morning ReaderI hope you’ve had a peaceful Christmas, full of good food, laughter, and quality moments with the people who matter most.Over the last few days, I found myself thinking not about the presents under the tree… but about the time around them. Sitting with family, watching nieces and nephews play with their new toys, chatting with relatives I don’t see often... these were the moments that stuck with me. It reminded me that the things we often overlook are actually the things...

In today’s edition, we explore why the small wins are so vital to celebrate and how being appreciative of yourself is the starting point of continued sales success. Let’s get to it. Good morning Reader, Christmas is a good time to remind ourselves of the basics. When I was younger, I would have a stocking put out by my bed by my mum. This was just the start of the Christmas presents. Both my sisters and I knew that when we walked downstairs, we would have our own individual piles (and yes,...

In today’s edition, we explore a really simple and practical way in which to deal with the ‘common response’ you get from prospects in the run-up to the holiday season! Let’s get to it. Good morning Reader, I wanted to make this week’s email short but very practical. With Christmas and the holiday season nearly upon us, getting meetings arranged or deals done is sometimes a challenge. This is frustrating so early in the month, but we are getting to that point when the line ‘I have lots going...

In today’s edition, we explore why so many people think they can’t sell. Why they put barriers in their own mind and tell themselves they can’t when in reality they can if they take the action they need to. Let’s get to it. Hello Reader, I attended an event a few weeks ago and did a presentation with a group of finance professionals. People who need to build relationships and who want to grow a book of business. They wanted to know HOW to become better at Business Development, but so many of...

In today’s edition, we explore why so many people who need to sell can’t stop their immediate desire to be right in sales situations. Even when that impulsive urge can very often cause them to lose or put the deal at risk.Let’s get to it. Hello Reader, Very often in sales, you have to lose the battle to win the war. Let me share a story which explains what I mean and why this concept is so critical in selling. A few weeks ago, I met with a potential client. He is a business owner who owns a...

In today’s edition, we explore why FEAR is the greatest barrier to us achieving anything in sales and how if you don’t conquer those fears (which are often irrational), you are unlikely to achieve the goals you have. How can you overcome them though? Let’s get to it Hello Reader, A few weeks ago, I went down to South Africa to visit my team at Growth Resourcing. I always enjoy my visits there but each time I go, there is always a little bit of nerves. Let me explain why. I have a fear of...

In today’s edition, I’m taking you back to where it all started for me… selling shoes at a market stall when I was just 11 years old. Those Sundays taught me some of the most important sales lessons I still carry today. These lessons don’t need a CRM or a perfect pitch deck. They need people skills, persistence, and presence. Let’s dig in. Hello Reader, When I was 11, I started my first real sales job. Every Sunday morning, I turned up at 6am in a car park in Weston-super-Mare where the local...

In today’s edition, we explore why milestones can be more important than the big goals, especially in sales. Every year I remind myself: progress is built in steps, not in leaps. Inspired by David Goggins’ mindset lessons, we’ll break down how small wins, high standards, and brutal honesty drive sales growth. Let’s dig in. Hello Reader, Every year, I like to pause and reflect – a lesson I took away from David Goggins' book, Can’t Hurt Me. It’s a great opportunity to look back on what was...