Hello Reader,

Most companies and salespeople do a poor job of hitting the revenue targets they set for themselves. Or which are set for them.

Some get there by luck or by accident.

Few develop a clear plan on HOW they will actually achieve the numbers.

This frustrates me as not achieving sales targets has a major effect on you.

Whether you run a business or whether you work for a company trying to achieve targets, when we don’t bring the sales in that we want, there is an impact.

It affects you personally. It plays on your mind and most importantly it affects the way you are with the most important people in your life.

Your Loved Ones! Your family! Your partner! Your kids!

• They have to put up with you not being present.
• They have to put up with you not spending time with them.
• They have to put up with you not being able to do things you had promised

All because the tills are not ringing enough in your business.

I have made it my life's work to help brilliant people like you, Reader, avoid this.

It doesn’t have to be this way, and I want you to change it. I passionately want you to be speaking to buyers, having great sales conversations, and looking at the end of each month saying ‘We brought in the numbers we wanted’

To do this though, you need a plan.

And over the next 8 weeks, I am going to give you the outline of a bullet proof plan that you can put in place to get these results.

I am going to share the core elements of successful sales plans that I have implemented within my own companies (2 of which have become million-pound-plus businesses) and which I have implemented with countless other companies in the last 10 years.

Plans that have had business owners such as Andrew Warring from Green Hat Consulting saying ‘James has helped us double our turnover’ and Stuart Lane from Trade Nation stating ‘James' work has been instrumental in us growing our business’.

Not only have these companies implemented the ideas for real but over 65,000 people all over the world have been able to use these methods to achieve results.

I want you to look back in 3-6 months time and say ‘I did it’ knowing that as a result of putting a new plan in place, you have brought more income into your business, which in turn has made you feel better.

Each week I will share insights about each aspect of the plan that when implemented, will transform your business and life.

Alongside these weekly emails, I am also going to be running a series of free Webinars where I will share more details about these 8 areas and where you can ask me questions to ensure your plan is on track.

So shall we do this? Shall we work as a community to help build hundreds of sales plans that get results?

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Here are the 8 core elements of a successful Sales Plan.

1. What is your target?
   • The starting point of any plan is to be VERY clear on the EXACT figure you want to achieve and when by. We will dig into this in more detail next week
2. Which customer segment are you aiming to work with?
   • It is critical if you want success that you know who you are targeting and ensure there is enough of these prospects to achieve your goals.
3. How can you build a plan to Identify where these customers are?
   • We need to know where they are, how we can find them, and most importantly what are their problems and desires.
4. How can you create value to get inside the minds of buyers?
   • We need to create content that can engage potential buyers at each stage of the sales funnel and share insights and ideas that build trust and credibility.
5. What messages and materials can you use to make contact with new prospects?
   • It is vital that you create a set of messages, emails, questions and phone frameworks that you or your team can use and we will cover what these look like and how they work
6. What methods should you use to engage with potential customers?
   • When you know who and how, it's then about taking action. Either through inbound lead generation or through outbound campaigns, you can’t hit targets without speaking to prospects. I will show you how to do this with messages that work and get results.
7. How to show persistence and value.
   • toWinning business in high-value services takes time. I will share with you why you need to stay the course and ensure that you don’t give up too early. Success takes time but the results are worth it in the end
8. How to train your team or build your own skills to ensure 1st meetings go well when you do get through to people.
   • When we get the chance to meet new prospects, we need to take advantage of these opportunities. I will cover how to build rapport when you do meet prospects.

Within the next 8 weeks, we will cover the critical elements to help you build a sales plan that works.

So, if on the 1st day of June and with the first half of the year nearly over, you are frustrated that your plans for business are not on track then let's change that.

Let’s build you and your business (or area of business) a sales plan that when implemented will change your year and life.

I can’t wait to get this started with you!

Let’s build the Sales Plan to take you and your business to another level.

See you next Saturday!

James

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