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In today’s edition, we explore when and how you should raise your prices. The best brands don’t apologise for premium prices. They show quality, position it correctly, and confidently invite buyers into that world. Let’s break down the signals that show you’re ready, and the right way to raise prices without losing trust. Hello Reader, Let’s talk about Rolls-Royce. They’ve never been in the business of selling cars. They sell quality, status, and luxury. And Rolls-Royce doesn’t tell you their vehicles are luxurious. They show you by wrapping their cars in acres of flawless leather, using cow hides from colder regions where insects don’t leave marks. They use real wood, and the grain is matched across panels. And their famous ad, “At 60 miles an hour, the loudest noise in this new Rolls-Royce comes from the electric clock.” That level of quietness, comfort, and craftsmanship is what you’re buying. Because they symbolise luxury. And Rolls-Royce didn’t stop there. They positioned their vehicles at air shows. After a day of walking around private jets, suddenly, a £350,000 car seemed like an impulse buy. That’s the key. And this is exactly how you need to think when it comes to raising your prices. So, let’s look at when exactly you should raise your prices… Look out for these signs:
How to raise prices without losing customers:
The reality is that this works because:
So don’t apologise for your price. Show your quality first, position it right, and watch the right customers gravitate towards you. Remember, Rolls-Royce didn’t sell cheap and in mass. They sold quality and in low numbers. It brought about exclusivity as well, and the price became secondary. Never forget what your service or product is worth, James |
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