The Gift of Time (and What It Taught Me About Sales)


Good morning Reader

I hope you’ve had a peaceful Christmas, full of good food, laughter, and quality moments with the people who matter most.

Over the last few days, I found myself thinking not about the presents under the tree… but about the time around them. Sitting with family, watching nieces and nephews play with their new toys, chatting with relatives I don’t see often... these were the moments that stuck with me. It reminded me that the things we often overlook are actually the things that matter most.

That’s a lesson that also rings true in sales.

During the rush of targets and deadlines, it’s so easy to overlook the quiet, non-glamorous time we invest in our craft: the conversations that don’t immediately convert, the learning that doesn’t immediately pay off, the calls that take longer than expected. Yet just like those Christmas moments around the dinner table, they add up, shape us, and make the wins deeper and more meaningful.

So here’s my gentle reminder today:

Before you jump back into full steam next week, take a moment to reflect on the time you’ve had, and what it’s taught you about what truly matters. Whether that was time with family, a long walk, a quiet cup of coffee, or simply resting, it was not wasted. It was recharging. It was essential.

Thank you again for being part of this community — for showing up, for caring, and for always trying to be a little better than you were yesterday.

Enjoy the remainder of your holiday and let that refreshed energy fuel what comes next.

Warmest wishes,
James

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James White

The Sales and Business Development newsletter that is targeted at Ambitious Business Owners who sell high value services and who want to drive Sales Growth. I share EVERYTHING you require to LEARN buyer behaviours, ATTRACT more clients and GROW your business in less than 4 minutes per week. Current subscribers gain ideas and insights to save time and implement practical tips to grow their business. Why not join them?

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