Merry Christmas, [FIRST NAME GOES HERE]

Hello Reader,

2024 is almost up, and the festive season is upon us. That means it’s a time to celebrate, reflect, and look ahead.

So, with that in mind, my team here at James White Sales and I want to wish you a very Merry Christmas. Thank you for being part of this newsletter. I genuinely appreciate your support, and I really hope the information I share here every Saturday truly helps you!

But I am curious: since we are at the end of the year – what growth have you seen for 2024?

Did you make it to achieve all the goals that you set for 2024? Whether it was sales targets, sales strategies, or business growth… I hope you did achieve at least a few… And I hope that it’s been a good year for you! But remember that it’s okay not to achieve everything we planned on.

After all, we are only human.

But… it’s also important to reflect and try to find some answers as to why we may not have achieved what we set out to achieve.

So, as you set your sights on 2025… Here are a few questions (and the answers) to ponder on:

What’s the most important skill to develop in sales? Mastering emotional intelligence. Sales is about understanding people, building trust, and connecting authentically. Those who refine this skill will always have the edge.
How can you grow and become more emotionally intelligent? Start by becoming a better listener. Tune in to what people truly need, and you’ll build stronger relationships and deliver real value.
How do you build skills that stick? Practice deliberately. Choose one skill to improve and work on it consistently. Growth doesn’t happen by accident – it’s a result of focused effort.

Personally, here are some of the things I’ve learnt this year:

While motivation wins, discipline follows. You need motivation to get started, but discipline allows you to continue.
Nothing will be achieved if you don’t prioritise it.
Big sales deals take time. This year alone, I closed a deal for £124,000 - but it took time! So don’t always expect results straight away.
Most people still sell badly, and most people still interact with others in the wrong way - so there’s still a lot of opportunity!

So, as you enjoy the holidays, take a moment to reflect on the year that’s passed. What have you learnt, and… What’s one thing you’ll do differently in 2025? Or… what do you plan on changing?

Maybe it’s sharpening your sales strategy or focusing on growing. I’d love to hear about them!

And if you need any help in your sales strategy or don’t even know where to start… Just hit reply and let me know. We’ll have a chat and see how to get you on the right path!

And once again, from me and everyone here at James White, we wish you a very Merry Christmas and a Happy New Year!

James