The Sales and Business Development newsletter that is targeted at Ambitious Business Owners who sell high value services and who want to drive Sales Growth. I share EVERYTHING you require to LEARN buyer behaviours, ATTRACT more clients and GROW your business in less than 4 minutes per week. Current subscribers gain ideas and insights to save time and implement practical tips to grow their business. Why not join them?
Lessons learnt (My best books for 2024)
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Hello Reader, I hope you had an amazing Christmas, and wishing you well for the new year that’s imminently upon us. Now, I always have and always will be a massive fan of reading. The knowledge you can gain from a properly good book is simply brilliant. As we close out 2024, I wanted to share some of the most impactful books I read this year and the lessons I took from each one. Now, apart from these books being packed with insights that helped me shape how I approach business, mindset, and growth… They’re also really enjoyable to read. So here’s the list, plus my key takeaway from each: These books taught me so much this year, and I hope they inspire you as well. Oh, and if you’ve read any of these or have a recommendation for 2025, hit reply and let me know. Here’s to growing stronger, smarter, and more resilient together in the year ahead! James How would you rate this edition? 🤏🏻 So-So |
James White
The Sales and Business Development newsletter that is targeted at Ambitious Business Owners who sell high value services and who want to drive Sales Growth. I share EVERYTHING you require to LEARN buyer behaviours, ATTRACT more clients and GROW your business in less than 4 minutes per week. Current subscribers gain ideas and insights to save time and implement practical tips to grow their business. Why not join them?
Hello Reader, The best sales conversations flow naturally. But that’s a lot easier said than done. What is the best way to accomplish a natural flow in sales? It's done by the questions you ask. The reality is that there is an art to asking questions in sales, and it comes down to timing. Last week, I gave you insights into how to get control in sales. And in order to get control, you need to be asking the right questions, in the right way, at the right time. Now while I explained those and...
Hello Reader, When I started driving, one of the most important things I had to learn was balancing the clutch! Because I knew, if I couldn’t balance the clutch, I wouldn’t be able to take off, let alone drive somewhere! And you might have had the same feeling. But the reason I told you that little story is because it relates to the question that I’m asked most frequently: What’s the most important skill in sales? Before I tell you, let me show you a quote by Simon Sinek: “There is a...
Hello Reader, Last week, we covered the eight biggest mistakes salespeople make when handling objections. Now, let’s talk about how to do it right. Every objection comes down to one of three things: They need more information. They don’t yet see enough value. They don’t see enough of a reason to change. And if you want to handle objections effectively, you need a structured approach. That’s where the LAIR Method comes in… Now, objections are an inevitable part of sales, but they don’t have to...