The Sales and Business Development newsletter that is targeted at Ambitious Business Owners who sell high value services and who want to drive Sales Growth. I share EVERYTHING you require to LEARN buyer behaviours, ATTRACT more clients and GROW your business in less than 4 minutes per week. Current subscribers gain ideas and insights to save time and implement practical tips to grow their business. Why not join them?
Lessons learnt (My best books for 2024)
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Hello Reader, I hope you had an amazing Christmas, and wishing you well for the new year that’s imminently upon us. Now, I always have and always will be a massive fan of reading. The knowledge you can gain from a properly good book is simply brilliant. As we close out 2024, I wanted to share some of the most impactful books I read this year and the lessons I took from each one. Now, apart from these books being packed with insights that helped me shape how I approach business, mindset, and growth… They’re also really enjoyable to read. So here’s the list, plus my key takeaway from each: These books taught me so much this year, and I hope they inspire you as well. Oh, and if you’ve read any of these or have a recommendation for 2025, hit reply and let me know. Here’s to growing stronger, smarter, and more resilient together in the year ahead! James How would you rate this edition? 🤏🏻 So-So |
James White
The Sales and Business Development newsletter that is targeted at Ambitious Business Owners who sell high value services and who want to drive Sales Growth. I share EVERYTHING you require to LEARN buyer behaviours, ATTRACT more clients and GROW your business in less than 4 minutes per week. Current subscribers gain ideas and insights to save time and implement practical tips to grow their business. Why not join them?
In today’s edition, I’m taking you back to where it all started for me… selling shoes at a market stall when I was just 11 years old. Those Sundays taught me some of the most important sales lessons I still carry today. These lessons don’t need a CRM or a perfect pitch deck. They need people skills, persistence, and presence. Let’s dig in. Hello Reader, When I was 11, I started my first real sales job. Every Sunday morning, I turned up at 6am in a car park in Weston-super-Mare where the local...
In today’s edition, we explore why milestones can be more important than the big goals, especially in sales. Every year I remind myself: progress is built in steps, not in leaps. Inspired by David Goggins’ mindset lessons, we’ll break down how small wins, high standards, and brutal honesty drive sales growth. Let’s dig in. Hello Reader, Every year, I like to pause and reflect – a lesson I took away from David Goggins' book, Can’t Hurt Me. It’s a great opportunity to look back on what was...
In today’s edition, we dive into why salespeople don’t feel confident handling objections and how training yourself like an athlete can turn objections from scary roadblocks into opportunities. Like a fire drill, objection handling is a skill built through repetition and preparation. Let’s explore how to build that confidence and close more deals. This week's suggested resource: Handling Objections Effectively Hello Reader, What would you do if the fire alarm sounded in your office? Some...