The Sales and Business Development newsletter that is targeted at Ambitious Business Owners who sell high value services and who want to drive Sales Growth. I share EVERYTHING you require to LEARN buyer behaviours, ATTRACT more clients and GROW your business in less than 4 minutes per week. Current subscribers gain ideas and insights to save time and implement practical tips to grow their business. Why not join them?
I shared mine…
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In today’s edition, we explore why so many people don’t achieve goals that they set for themselves. Good morning Reader, We all start January with good intentions. I did last year. I wrote down all of the things that I wanted to do. I got my big jotter pad out and did a circle in the middle saying ‘2025 goals’. There were at least 8 of them, maybe 9. I had good intentions, I really did, but this approach was flawed, and I should have known it at the time. Several years ago, I read The One Thing by Gary Keller. If you haven’t read it, then I highly recommend it. There are many components to the book that I have used in my life. Time blocking and the number of days required to build a habit are the 2 which are now ingrained in me. You have to be disciplined with your time to get things done, and I did a podcast on this a while back, which explains more. Keller also outlined that you need 66 days to build a habit, which is more than most people think. I’ve used this to do my regular LinkedIn connecting, press-ups, vitamins, the list goes on. But it only struck me when I sat down on the last day of January to review my goals. I hadn’t achieved all of the goals I had set because I hadn’t looked at them from a ‘The One Thing’ perspective. The book has one simple message "What's the ONE Thing I can do such that by doing it, everything else will be easier or unnecessary?" In other words, stop focusing on what doesn’t matter and start focusing on what does. What is really important to you? I mean REALLY important to you? Why is that important? When I started to think about my goals for next year, I started to think about ONE THING goals in my business, personal and professional life. What one thing could I do in my business/personal/professional life that would make everything else easier or unnecessary? I wrote down a few items, and then I proceeded to remove the ones which were nice to do but which weren’t going to really turn the dial. What would? For me, the work that I do is all about making as much impact as I can. I love sales, I love the feeling of helping people to achieve sales success. I truly believe that so many people sell in the wrong way and are unsure of HOW to sell. I see my vision and mission as trying to fix this and so it was easy for me.
I shared these goals in a LinkedIn post last week (if we are not connected on LinkedIn then let's fix that!) and my focus now is on taking action daily, weekly and monthly to achieve these business, professional and personal goals. I shared mine, and I am sharing them so that you can save this and hold me to account. There are others I thought about. I wanted to grow my YouTube and Podcast channels, build a new series of courses, and the list went on. But as Gary Keller said, what was the one thing I could do that would make everything else easier, and these 3 ticked that box. So I guess I have a simple question for you? What’s your ONE THING? What is the ONE THING you can do in 2026 that makes everything else easier? Would love to hear yours. Share it and let's hold each other to account over the year. Have a brilliant week ahead. Stay positive, stay focused and remember you always have a choice. Eat or be Eaten. James How would you rate this edition? 🤏🏻 So-So |
James White
The Sales and Business Development newsletter that is targeted at Ambitious Business Owners who sell high value services and who want to drive Sales Growth. I share EVERYTHING you require to LEARN buyer behaviours, ATTRACT more clients and GROW your business in less than 4 minutes per week. Current subscribers gain ideas and insights to save time and implement practical tips to grow their business. Why not join them?
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