In today’s edition, we explore why so many people don’t achieve goals that they set for themselves.
They fail because they don’t prioritise. Let’s get to it.

Good morning Reader,

We all start January with good intentions. I did last year.

I wrote down all of the things that I wanted to do. I got my big jotter pad out and did a circle in the middle saying ‘2025 goals’. There were at least 8 of them, maybe 9.

I had good intentions, I really did, but this approach was flawed, and I should have known it at the time.

Several years ago, I read The One Thing by Gary Keller. If you haven’t read it, then I highly recommend it. There are many components to the book that I have used in my life.

Time blocking and the number of days required to build a habit are the 2 which are now ingrained in me. You have to be disciplined with your time to get things done, and I did a podcast on this a while back, which explains more.

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Keller also outlined that you need 66 days to build a habit, which is more than most people think. I’ve used this to do my regular LinkedIn connecting, press-ups, vitamins, the list goes on.

But it only struck me when I sat down on the last day of January to review my goals.

I hadn’t achieved all of the goals I had set because I hadn’t looked at them from a ‘The One Thing’ perspective.

The book has one simple message

"What's the ONE Thing I can do such that by doing it, everything else will be easier or unnecessary?"

In other words, stop focusing on what doesn’t matter and start focusing on what does.

What is really important to you?

I mean REALLY important to you?

Why is that important?

When I started to think about my goals for next year, I started to think about ONE THING goals in my business, personal and professional life.

What one thing could I do in my business/personal/professional life that would make everything else easier or unnecessary?

I wrote down a few items, and then I proceeded to remove the ones which were nice to do but which weren’t going to really turn the dial.

What would?

For me, the work that I do is all about making as much impact as I can. I love sales, I love the feeling of helping people to achieve sales success. I truly believe that so many people sell in the wrong way and are unsure of HOW to sell.

I see my vision and mission as trying to fix this and so it was easy for me.

• What do I need to do in business to be able to do more of this? Simple. Drive more income in my business which allows me to invest back in creating more content, resources and materials to help more people. I have therefore set a bold but achievable revenue target for 2026.
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• What do I need to do in my professional life to do more of this? Simple. Finally write the book that I have talked about for years (but not completed) which can in time be read/listened by others to help them achieve sales results.
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• What can I do personally to help me achieve these 2 goals? Be the fittest and strongest version of me that I can and the best way for me to do this is to have challenges in my life. Challenges motivate me, give me a direction and as I know I need to train for them, allow me to stay fit and strong.

I shared these goals in a LinkedIn post last week (if we are not connected on LinkedIn then let's fix that!) and my focus now is on taking action daily, weekly and monthly to achieve these business, professional and personal goals.

I shared mine, and I am sharing them so that you can save this and hold me to account.

There are others I thought about. I wanted to grow my YouTube and Podcast channels, build a new series of courses, and the list went on.

But as Gary Keller said, what was the one thing I could do that would make everything else easier, and these 3 ticked that box.

So I guess I have a simple question for you? What’s your ONE THING?

What is the ONE THING you can do in 2026 that makes everything else easier?

Would love to hear yours. Share it and let's hold each other to account over the year.

Have a brilliant week ahead.

Stay positive, stay focused and remember you always have a choice. Eat or be Eaten.

James

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