The Sales and Business Development newsletter that is targeted at Ambitious Business Owners who sell high value services and who want to drive Sales Growth. I share EVERYTHING you require to LEARN buyer behaviours, ATTRACT more clients and GROW your business in less than 4 minutes per week. Current subscribers gain ideas and insights to save time and implement practical tips to grow their business. Why not join them?
6 steps to lock in ANY proposal
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Hello Reader, We’ve all been there. You spend hours crafting the perfect proposal. You hit “send” with high hopes. And then… silence. No response. No questions. No deal. The truth? Most proposals fail because they’re written from the seller’s perspective… not the buyer’s. So, I wanted to talk to you about fixing that, using a simple framework I call The SOLVER Method. It’s a 6-step structure that’s helped me, my clients, and sales teams across the UK turn more proposals into yeses, especially in high-value or competitive tenders. Here’s what SOLVER stands for: Situations, Options, List, Visualise, Examples, Results. Each step is designed to shift the focus away from you and onto the prospect’s world, so they feel understood, empowered, and confident saying “yes.” Here’s a quick snapshot:
I’ve broken down each step in a new blog post, with examples and tips you can use immediately… whether you’re writing a one-off proposal or a multi-page tender. Read the full article here: The SOLVER Method for Winning Proposals Here’s to winning more proposals! James How would you rate this edition? 🤏🏻 So-So |
James White
The Sales and Business Development newsletter that is targeted at Ambitious Business Owners who sell high value services and who want to drive Sales Growth. I share EVERYTHING you require to LEARN buyer behaviours, ATTRACT more clients and GROW your business in less than 4 minutes per week. Current subscribers gain ideas and insights to save time and implement practical tips to grow their business. Why not join them?
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